xDateMarketing.com is the insurance marketing division of MailNow.co, based in Nashville, Tennessee. Founded in 2012, MailNow serves direct mail clients from coast-to-coast, providing direct marketing programs with high conversation rates.

Our primary marketing focus is on Property & Casualty insurance, Medicare aging-in, Medicare Supplemental and Final Expense.

The founder of MailNow is Randall Putala, a direct marketing professional with over 40 years of agency experience. Putala began his career on Madison Avenue in New York in 1975 with Eichinger Inc., a graphic design firm serving AT&T, Celanese Corporation and many others.  He moved to Allied Graphic Arts in NYC in 1976 where he was a Typography designer for top retail catalog accounts including Macy's, Bloomingdales, Hechts, Lane Bryant, S&H Green Stamps and many more. In 1990 Putala moved to Dallas, TX where he was Asst. Manager at Dunne Creative, which served Direct Response Group which was acquired by Rapp & Collins.  He then moved to Tracy-Locke/BBDO, a top agency in the Southwest serving Frito Lay, Taco Bell, American Computer Supply, IBM Direct, Best Stores, Phillips Petroleum and many other companies large and small.  Putala moved client side in 1995, working as Advertising Manager for Morgan Building Systems, a 60-store retailer serving the South and Southwest.  Putala moved to Nashville, TN in 1988 where he was VP of Creative and VP of Account Management for FKB Direct, a London-based agency management firm with 41 agencies worldwide.  In 1990 Putala formed his own agency, Strategic Direct Marketing, Inc., which served financial service companies and insurance agencies nationwide. The agency continued to serve companies large and small until 2011.  Putala formed MailNow in 2011 where he continues to serve the insurance industry.  He also runs a non-profit organization called World Hunger Team, Inc.

To get started today, simply give us a call or send us an email.

xDateMarketing.com is an industry-focused division of MailNow. Since 1990, the staff of MailNow has served hundreds of insurance and financial organizations with quality direct mail marketing services.

MailNow, Inc. dba xDateMarketing.com
305 Donelson Pike, Suite B
Nashville, TN 37214

MAIL: PO Box 140290, Nashville, TN 37214-0290

EMAIL: randall (at) xdatemarketing.com

PHONE: 615-844-4244
CELL: 615-293-1012
FAX: 615-208-9757

OFFICE HOURS: 9-6 CST Weekdays

Your letter is completely custom to your specific needs.  There is no charge for letter creation or set-up.  Here are a few examples of our letters:


One of the challenges of handling marketing for a large number of agents can be summed up in one word: CHANGES.

Each of your agents will want to 'tweak' their marketing letters from month to month. It could be something as simple as a new cell phone number or address. Or, they could want a custom "p.s." line referencing some event in their community.

With the xDateMarketing ADVANCED program, we make it easy to accommodate those changes. We can set you up with an ONLINE AGENT REGISTRATION PAGE. It means that you can log in any time, 24/7, and make changes to the core data for each of your agents - including changes to their letter P.S. copy.

You simply type in the changes - as late as 5 minutes before we pull the data - and the changes will appear in your agent's letters. And those changes will ONLY be on the specific agent's record that you changed. So you can have dozens of different agents - each with different contact information - and the letters will all be correct to the data that you have entered for each agent!

Because this service requires extensive programming, it is only available to agents or groups of agents that mail a minimum of 5,000 units per month. Ask about set-up pricing based on total # of agents in your agency.

Why should you consider mailing xDate insurance letters to generate Property & Casualty leads?
* It's a proven system, with over 12 years of continuous performance
* It gets you talking with new prospects
* The letter is based on multi-product purchase, i.e. auto bundled with home
* Homeowners insurance is mandatory; the potential market is huge!

More Articles ...